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Just as you polled target users during the research and prototyping stages, strive to draw beta testers from your pool of ideal users as well. Key Question 2) Who Should Beta Test My App?
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You can use A/B testing tools to help you compare and contrast different versions of a feature or interface. In order to get explicit feedback, you can also encourage testers to fill out a survey, perhaps by using the allure of early user perks (more below), or even offering a few gift cards or other prizes. You lose control of distribution this way, so it’s not a recommended option when you’re still in the beta phase.
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Other people could easily discover and download your app, they won’t know it’s in beta, and a poor experience could sour the relationship or even result in negative reviews. Another possible option is to just launch to the App Store or Play Store and distribute the link to your beta testers, but this is a very risky move. Once it’s installed, you can use analytics and monitoring tools to gain an understanding of how users interact with your app. You can distribute the beta version of your app through a number of platforms, including TestFlight for iOS apps and the Google Play Developer Console for Android. “Strike the balance by maintaining momentum without sacrificing preparation.” For these reasons, most beta tests last no longer than two to three months. If the beta stage is too lengthy, on the other hand, your testers may get bored and your app could lose all of the hype and enthusiasm surrounding it. How Do I Launch My App? Key Question 1) How Do I Beta Test My App?īefore starting the beta, you will ideally have already decided roughly how long it’s going to last.īy cutting your testing too short, you risk missing valuable feedback that you might have received had the beta test lasted longer. Three Key Questions on Beta Testing & Launchģ. The next step is defining the test demographic which will give you the most accurate read on your app’s success. This preliminary testing, however, usually isn’t enough to replicate all the ways that your app might be installed, used, and configured. You’ll need a few neutral, outside, and objective sets of eyes to look at your app before it launches, which is precisely where beta testing comes in. That said, remember that “perfect” is the enemy of “done”, so don’t obsess. Hopefully, you have already conducted periodic QA testing yourself as part of the development process which eliminated the major bugs and glitches. You still need to put your app through quality control to make sure that it is as polished as possible, or close to it. Your app’s development is nearly complete and you are starting to see a light at the end of the tunnel, but don’t click that publish button just yet… Whether you just have an app idea floating in your head, or a team of coders ready to go, you’ve come to the right spot.
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How To Bring a Killer App Idea Into Reality: This six-part series is designed to give a basic roadmap on how to get your app into the hands of the people whose lives you want to improve. In part five of our series, we’ll dive into how to conduct beta testing, examine who might be the best test subjects for your app, and then move into the launch preparations.